Archive | Expert Tips

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Email Broadcasts vs Follow-on Sequences

and… How to Combine Them for Truly Masterful Marketing Last week we touched on using an automatic follow-up message beyond the initial Welcome message. Let’s go a little deeper between a “broadcast” and a “follow-up” or “drip sequence” email series — both can be very valuable and, when used correctly, extremely powerful. My main email […]

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Spring Cleaning

OK, so you’ve had your list for a few years, and you’ve happily gathered hundreds, thousands, even tens of thousands of happy readers. Congratulations! And then comes Spring Cleaning — which virtually no one does, or even understands why it’s a very good idea. Here’s what I mean. First, consider the list has been active […]

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