Doubters like to say “Email is Dead!” Here’s why they’re wrong, even for young people who “don’t use email”.
“I’ve Been Manually Collecting Addresses: Can I Add Them to My List?” Yes and no: here’s when you can, and how.
Just about every web site with an email list says this on their subscribe form — and it’s a really stupid thing to say, which costs them subscribers.
Single vs Double opt-in: which should you use for your list, and why? It’s not as obvious as you might think.
The difference between an email “broadcast” and a “follow-on series” explained — and how to combine them into an extremely powerful marketing strategy.
Here’s a neat way to engage new readers in an automated way to help improve your mailer reputation score, and interaction with readers.
Offline listbuilding can help attract new customers very cheaply. Here are some easy examples that work.
You celebrate every new subscribe, and then it will happen: someone will unsubscribe.
But all this begs the question: How do they know how many subscribers opened the message, and clicked a link?
Setting expectations is important, but there’s something else — downright, a TEST — that’s critical when planning an email to your list.