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Spring Cleaning

Posted November 1, 2020April 20, 2016 in Categories Best Practices, Expert Tips, How-To6 Commentsby Randy Cassingham

These “subscribers” are harming your email efforts. Not just neutral, actual harm.

Your “Avatar”

Posted October 11, 2020April 13, 2016 in Categories Fundamentalsby Randy Cassingham

What’s your avatar? Knowing the answer — in detail — will help you focus your list messages.

A Reader’s Landing Page, Dissected

Posted October 11, 2020April 6, 2016 in Categories Best Practices, Fundamentals2 Commentsby Randy Cassingham

It’s hard to get potential readers to give us access to their inbox. Make it clear what they’ll get, and answer most objections.

Setting Expectations: Your Welcome Message

Posted October 11, 2020March 30, 2016 in Categories Best Practices, Fundamentalsby Randy Cassingham

Let’s go into a little more detail about what should be in it. And deliver on any promised incentives right here, right now.

Listbuilding 101: Your Best Source of New Subscribers

Posted October 11, 2020March 23, 2016 in Categories Expert Tips, Strategies4 Commentsby Randy Cassingham

These days list building is pretty tough: there is a lot of noise online demanding attention, and it’s hard to stand out.

Confirmation vs Thanks for Confirming

Posted October 11, 2020March 16, 2016 in Categories Best Practices, Fundamentalsby Randy Cassingham

Two different messages with two critical functions that are easily confused.

Your “From” Mail Address

Posted October 11, 2020March 9, 2016 in Categories Best Practices, Expert Tips, Fundamentals, Technology6 Commentsby Randy Cassingham

Use your own domain-based address for ALL outgoing list-based messages. Here’s why.

“I Don’t Need a Mailing List: I Use Social Media”

Posted November 1, 2020March 2, 2016 in Categories Expert Tips, Strategies12 Commentsby Randy Cassingham

Your business is your business, and unless your name is Mark Zuckerberg, your business is not Facebook.

Is an Email List the Right Solution?

Posted October 11, 2020February 24, 2016 in Categories Fundamentals3 Commentsby Randy Cassingham

What are the determining factors between just mailing a group from your desktop, and creating a formal, hosted list?

When a Mailing Becomes Spam

Posted October 11, 2020February 17, 2016 in Categories Best Practices, Fundamentals2 Commentsby Randy Cassingham

There’s a severe penalty for violating the subscribers’ trust: spam complaints.

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