These “subscribers” are harming your email efforts. Not just neutral, actual harm.
What’s your avatar? Knowing the answer — in detail — will help you focus your list messages.
It’s hard to get potential readers to give us access to their inbox. Make it clear what they’ll get, and answer most objections.
Let’s go into a little more detail about what should be in it. And deliver on any promised incentives right here, right now.
These days list building is pretty tough: there is a lot of noise online demanding attention, and it’s hard to stand out.
Two different messages with two critical functions that are easily confused.
Use your own domain-based address for ALL outgoing list-based messages. Here’s why.
Your business is your business, and unless your name is Mark Zuckerberg, your business is not Facebook.
What are the determining factors between just mailing a group from your desktop, and creating a formal, hosted list?
There’s a severe penalty for violating the subscribers’ trust: spam complaints.