Spring Cleaning
These “subscribers” are harming your email efforts. Not just neutral, actual harm.
Your “Avatar”
What’s your avatar? Knowing the answer — in detail — will help you focus your list messages.
A Reader’s Landing Page, Dissected
It’s hard to get potential readers to give us access to their inbox. Make it clear what they’ll get, and answer most objections.
Setting Expectations: Your Welcome Message
Let’s go into a little more detail about what should be in it. And deliver on any promised incentives right here, right now.
Listbuilding 101: Your Best Source of New Subscribers
These days list building is pretty tough: there is a lot of noise online demanding attention, and it’s hard to stand out.
Confirmation vs Thanks for Confirming
Two different messages with two critical functions that are easily confused.
Your “From” Mail Address
Use your own domain-based address for ALL outgoing list-based messages. Here’s why.
“I Don’t Need a Mailing List: I Use Social Media”
Your business is your business, and unless your name is Mark Zuckerberg, your business is not Facebook.
Is an Email List the Right Solution?
What are the determining factors between just mailing a group from your desktop, and creating a formal, hosted list?
When a Mailing Becomes Spam
There’s a severe penalty for violating the subscribers’ trust: spam complaints.
