An Email Service Provider, that is! Not to be confused with who you get your Internet service from, an Internet Service Provider, or ISP.
No one wants to be called a “prospect” — have a little respect for your customer or other audience group!
There are all sorts of other organizations which can benefit from getting the word out to their patrons.
The first thing anyone needs to do before creating an email list is define what the list is for.
If your business relies on someone else’s platform, it’s not really “your business” at all — it’s theirs.
It’s not an obvious thing to all: what exactly is an email list, in this context?