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Do You Have ESP?

Posted February 11, 2021February 10, 2016 in Categories Technology2 Commentsby Randy Cassingham

An Email Service Provider, that is! Not to be confused with who you get your Internet service from, an Internet Service Provider, or ISP.

Not Having a Blast

Posted October 11, 2020February 3, 2016 in Categories Best Practices4 Commentsby Randy Cassingham

No one wants to be called a “prospect” — have a little respect for your customer or other audience group!

Beyond Business: the Flexibility of Email Lists

Posted October 11, 2020January 27, 2016 in Categories Fundamentalsby Randy Cassingham

There are all sorts of other organizations which can benefit from getting the word out to their patrons.

Defining Your List’s Audience

Posted October 11, 2020January 20, 2016 in Categories Fundamentals1 Commentby Randy Cassingham

The first thing anyone needs to do before creating an email list is define what the list is for.

Why Do I Need My Own List?

Posted October 11, 2020January 13, 2016 in Categories Fundamentalsby Randy Cassingham

If your business relies on someone else’s platform, it’s not really “your business” at all — it’s theirs.

First Things First: What IS an Email List?

Posted October 11, 2020January 6, 2016 in Categories Fundamentals1 Commentby Randy Cassingham

It’s not an obvious thing to all: what exactly is an email list, in this context?

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The Place to Start

New here? This is an archived project of Randy Cassingham from This is True — the oldest entertainment newsletter on the Internet (since 1994). Randy is leaving this site online for now as a resource to other email publishers.
Start here: Emailified’s First Article.







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