Do You Have ESP?
An Email Service Provider, that is! Not to be confused with who you get your Internet service from, an Internet Service Provider, or ISP.
Not Having a Blast
No one wants to be called a “prospect” — have a little respect for your customer or other audience group!
Beyond Business: the Flexibility of Email Lists
There are all sorts of other organizations which can benefit from getting the word out to their patrons.
Defining Your List’s Audience
The first thing anyone needs to do before creating an email list is define what the list is for.
Why Do I Need My Own List?
If your business relies on someone else’s platform, it’s not really “your business” at all — it’s theirs.
First Things First: What IS an Email List?
It’s not an obvious thing to all: what exactly is an email list, in this context?
