Single or Double: That is the Question

When setting up a list, you’ll need to decide: single or double? Opt-ins, that is. A “single opt-in” means that when someone puts their email address into your signup form and hits the submit button, they’re added to your list without further action. A “double” or “confirmed” opt-in means that when they hit submit, it … Read more

An Automated Process to “Engage” New Readers

I’ve talked before about your “reputation” as a mailer (with large inbox providers, such as Gmail and Yahoo), and how important that is. Here’s another aspect to think about: the more sophisticated mailbox providers also look at the interaction you have with your subscribers (their customers). That is, is it all passive? Do your mailing … Read more

Open Rates and Click Tracking

In the Spring Cleaning article two weeks ago, I mentioned open and click tracking. That allows you to see how many of your list readers open your messages, and/or click the link(s) in a mailing. Here, for instance, are the stats from the most-recent mailing in my AWeber account (the methods are similar at other ESPs): At send … Read more

Spring Cleaning

OK, so you’ve had your list for a few years, and you’ve happily gathered hundreds, thousands, even tens of thousands of happy readers. Congratulations! And then comes Spring Cleaning — which virtually no one does, or even understands why it’s a very good idea. Here’s what I mean. First, consider the list has been active … Read more

Confirmation vs Thanks for Confirming

or, Two Different Messages with Two Critical Functions That Are Easily Confused. There are two different web pages with two corresponding email messages for your brand-new subscribers that have similar, but different, functions — and rookie list publishers confuse them all the time. Let’s make sure you’re clear on them. When someone decides that they want … Read more

When a Mailing Becomes Spam

Very early on I talked about Defining Your List’s Audience and how “sending an email blast” shows a terrible disregard for the audience who has granted you their attention and mailbox space. Those two ideas now come together in this comment from Charlie in New Jersey, responding to the recent “blast” article. He runs the mailing … Read more