“I’ve Been Manually Collecting Addresses: Can I Add Them to My List?” Yes and no: here’s when you can, and how.
Single vs Double opt-in: which should you use for your list, and why? It’s not as obvious as you might think.
Here’s a neat way to engage new readers in an automated way to help improve your mailer reputation score, and interaction with readers.
But all this begs the question: How do they know how many subscribers opened the message, and clicked a link?
These “subscribers” are harming your email efforts. Not just neutral, actual harm.
It’s hard to get potential readers to give us access to their inbox. Make it clear what they’ll get, and answer most objections.
Let’s go into a little more detail about what should be in it. And deliver on any promised incentives right here, right now.
Two different messages with two critical functions that are easily confused.
Use your own domain-based address for ALL outgoing list-based messages. Here’s why.
There’s a severe penalty for violating the subscribers’ trust: spam complaints.