Archive | Best Practices


Spring Cleaning

OK, so you’ve had your list for a few years, and you’ve happily gathered hundreds, thousands, even tens of thousands of happy readers. Congratulations! And then comes Spring Cleaning — which virtually no one does, or even understands why it’s a very good idea. Here’s what I mean. First, consider the list has been active […]

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Confirmation vs Thanks for Confirming

or, Two Different Messages with Two Critical Functions That Are Easily Confused. There are two different web pages with two corresponding email messages for your brand-new subscribers that have similar, but different, functions — and rookie list publishers confuse them all the time. Let’s make sure you’re clear on them. When someone decides that they want […]

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When a Mailing Becomes Spam

Very early on I talked about Defining Your List’s Audience and how “sending an email blast” shows a terrible disregard for the audience who has granted you their attention and mailbox space. Those two ideas now come together in this comment from Charlie in New Jersey, responding to the recent “blast” article. He runs the mailing […]

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