The difference between an email “broadcast” and a “follow-on series” explained — and how to combine them into an extremely powerful marketing strategy.
Here’s a neat way to engage new readers in an automated way to help improve your mailer reputation score, and interaction with readers.
Offline listbuilding can help attract new customers very cheaply. Here are some easy examples that work.
But all this begs the question: How do they know how many subscribers opened the message, and clicked a link?
These “subscribers” are harming your email efforts. Not just neutral, actual harm.
These days list building is pretty tough: there is a lot of noise online demanding attention, and it’s hard to stand out.
Use your own domain-based address for ALL outgoing list-based messages. Here’s why.
Your business is your business, and unless your name is Mark Zuckerberg, your business is not Facebook.