Email Broadcasts vs Follow-on Sequences

and… How to Combine Them for Truly Masterful Marketing Last week we touched on using an automatic follow-up message beyond the initial Welcome message. Let’s go a little deeper between a “broadcast” and a “follow-up” or “drip sequence” email series — both can be very valuable and, when used correctly, extremely powerful. My main email … Read more

An Automated Process to “Engage” New Readers

I’ve talked before about your “reputation” as a mailer (with large inbox providers, such as Gmail and Yahoo), and how important that is. Here’s another aspect to think about: the more sophisticated mailbox providers also look at the interaction you have with your subscribers (their customers). That is, is it all passive? Do your mailing … Read more

Open Rates and Click Tracking

In the Spring Cleaning article two weeks ago, I mentioned open and click tracking. That allows you to see how many of your list readers open your messages, and/or click the link(s) in a mailing. Here, for instance, are the stats from the most-recent mailing in my AWeber account (the methods are similar at other ESPs): At send … Read more

Spring Cleaning

OK, so you’ve had your list for a few years, and you’ve happily gathered hundreds, thousands, even tens of thousands of happy readers. Congratulations! And then comes Spring Cleaning — which virtually no one does, or even understands why it’s a very good idea. Here’s what I mean. First, consider the list has been active … Read more