Doubters like to say “Email is Dead!” Here’s why they’re wrong, even for young people who “don’t use email”.
Just about every web site with an email list says this on their subscribe form — and it’s a really stupid thing to say, which costs them subscribers.
Single vs Double opt-in: which should you use for your list, and why? It’s not as obvious as you might think.
You celebrate every new subscribe, and then it will happen: someone will unsubscribe.
Setting expectations is important, but there’s something else — downright, a TEST — that’s critical when planning an email to your list.
What’s your avatar? Knowing the answer — in detail — will help you focus your list messages.
It’s hard to get potential readers to give us access to their inbox. Make it clear what they’ll get, and answer most objections.
Let’s go into a little more detail about what should be in it. And deliver on any promised incentives right here, right now.
Two different messages with two critical functions that are easily confused.
Use your own domain-based address for ALL outgoing list-based messages. Here’s why.