How-To Archives - Emailified

What Do I Send Subscribers? (Part 1)

Posted March 22, 2020April 27, 2016 in Fundamentals, How-Toby Randy Cassingham

In previous articles, I’ve said that you should take care to set reader expectations right up front, and don’t violate those. That supposes you know what you’re going to send them. You know how you roll your eyes when some business sends you a stupid April Fools joke, and you’re tempted to hit the “This … Read more

Spring Cleaning

Posted March 22, 2020April 20, 2016 in Best Practices, Expert Tips, How-To6 Commentsby Randy Cassingham

OK, so you’ve had your list for a few years, and you’ve happily gathered hundreds, thousands, even tens of thousands of happy readers. Congratulations! And then comes Spring Cleaning — which virtually no one does, or even understands why it’s a very good idea. Here’s what I mean. First, consider the list has been active … Read more