and… How to Combine Them for Truly Masterful Marketing Last week we touched on using an automatic follow-up message beyond the initial Welcome message. Let’s go a little deeper between a “broadcast” and a “follow-up” or “drip sequence” email series — both can be very valuable and, when used correctly, extremely powerful. My main email … Read more
I’ve talked before about your “reputation” as a mailer (with large inbox providers, such as Gmail and Yahoo), and how important that is. Here’s another aspect to think about: the more sophisticated mailbox providers also look at the interaction you have with your subscribers (their customers). That is, is it all passive? Do your mailing … Read more
When it comes to building your list — attracting subscribers — the usual advice is to put a subscription form on the front page of your web site, or even force an opt-in before people can see your web site. Yeah, those strategies work, but that’s far from the end of the story. What are … Read more
In the Spring Cleaning article two weeks ago, I mentioned open and click tracking. That allows you to see how many of your list readers open your messages, and/or click the link(s) in a mailing. Here, for instance, are the stats from the most-recent mailing in my AWeber account (the methods are similar at other ESPs): At send … Read more
These days, list building is pretty tough: there is a lot of noise online demanding attention, and it’s hard to stand out. The best source of new subscribers I’ve ever found is my current subscribers: their friends, family, and colleagues. A recommendation from someone they know carries a lot more weight than an ad or … Read more
Last week in an aside, I noted I could have an email list hosted on a formal ESP and send unlimited messages to that list for just $19/month. That’s a pretty reasonable figure to be sure, but it’s not as cheap as social media: Facebook is free. Why pay when you can post to Facebook … Read more