Email Broadcasts vs Follow-on Sequences
The difference between an email “broadcast” and a “follow-on series” explained — and how to combine them into an extremely powerful marketing strategy.
Strategies
An Automated Process to “Engage” New Readers
Here’s a neat way to engage new readers in an automated way to help improve your mailer reputation score, and interaction with readers.
Listbuilding: It Should Happen Offline, Too
Offline listbuilding can help attract new customers very cheaply. Here are some easy examples that work.
Open Rates and Click Tracking
But all this begs the question: How do they know how many subscribers opened the message, and clicked a link?
Listbuilding 101: Your Best Source of New Subscribers
These days list building is pretty tough: there is a lot of noise online demanding attention, and it’s hard to stand out.
“I Don’t Need a Mailing List: I Use Social Media”
Your business is your business, and unless your name is Mark Zuckerberg, your business is not Facebook.