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Strategies

Email Broadcasts vs Follow-on Sequences

Posted October 11, 2020June 1, 2016 in Categories Expert Tips, Strategies2 Commentsby Randy Cassingham

The difference between an email “broadcast” and a “follow-on series” explained — and how to combine them into an extremely powerful marketing strategy.

An Automated Process to “Engage” New Readers

Posted October 11, 2020May 25, 2016 in Categories Best Practices, Expert Tips, Strategiesby Randy Cassingham

Here’s a neat way to engage new readers in an automated way to help improve your mailer reputation score, and interaction with readers.

Listbuilding: It Should Happen Offline, Too

Posted October 11, 2020May 18, 2016 in Categories Expert Tips, Strategiesby Randy Cassingham

Offline listbuilding can help attract new customers very cheaply. Here are some easy examples that work.

Open Rates and Click Tracking

Posted October 11, 2020May 4, 2016 in Categories Best Practices, Expert Tips, Strategiesby Randy Cassingham

But all this begs the question: How do they know how many subscribers opened the message, and clicked a link?

Listbuilding 101: Your Best Source of New Subscribers

Posted October 11, 2020March 23, 2016 in Categories Expert Tips, Strategies4 Commentsby Randy Cassingham

These days list building is pretty tough: there is a lot of noise online demanding attention, and it’s hard to stand out.

“I Don’t Need a Mailing List: I Use Social Media”

Posted November 1, 2020March 2, 2016 in Categories Expert Tips, Strategies12 Commentsby Randy Cassingham

Your business is your business, and unless your name is Mark Zuckerberg, your business is not Facebook.

The Place to Start

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Start here: Emailified’s First Article.







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